Consumers are increasingly demanding healthy and convenient lifestyle solutions, and sports food products are one option that meets this need positively favouring its consumption. Evolving trends to multi-ingredients products to support wellbeing and maintain health backed by companies investing in developing ingredients which will enhance nutritional quality of the product with natural components will act as another contributor to market growth. Growing importance of daily health management by monitoring nutritional intake will favour product demand.
Sports Food Industry Background
Increasing number of enrolments in health clubs to maintain health has increased newer adopters of sports food as a larger extension to nutritional purchase for weight loss, and muscle building to meet daily lifestyle goals. Moreover, higher investments in fitness sector, providing advance equipment personal trainers have further increased gym memberships along with high influence to wards nutrition and diet, thereby acting as another growth factor. Furthermore, growth in product research and ingredient development to cater all natural claims and clean label trends is likely to exponentially surge market growth. However, growth in E commerce selling of sports food has posed a problem of fake and counterfeit products causing major health problems which may restrict industry growth.
Sports Food Market COVID-19 Impact
Initial upsurge of pandemic reduced the store visits and shift the purchase expenditure towards essential items which has led to demand shocks mainly for on the go nutrition products. However, online fitness and training programs along with developed home workout trends has stabilized product demand in these months. Limitations like lockdowns are keeping consumers at home resulted in rarer occasions for impulse buying of snacking options which might cause a downfall in demand for sports food.
Sports Food Market Segmental Highlights
- The report analyses the global sports food market based on product, end user, distribution channel and geography.
- Various products studied in this report include energy food, protein-based, rehydration, pre-workout and meal replacement. Increasing focus on weight management owing to prevailing obesity condition leading to complex health ailments will act as a key driving factor towards growth of meal replacement products
- Distribution channels analysed in this report includes supermarkets, convenience stores, drug stores, online channel. Inclusion of natural, organic and common ingredients known to general consumer has increased product penetration in convenience stores and super market, thus promoting industry growth
- Furthermore, end-user analysed in this report includes athletes, bodybuilders, and recreational user and lifestyle users. rising demand for functional food supplements and increasing fitness awareness among the lifestyle users fuelled by government healthcare campaigns will propel product demand among lifestyle users
- Geographically North America leads sports food market owing to existing competitive players enhancing product portfolio. Asia Pacific will register high growth over the coming years owing to increase in consumer spending on healthy lifestyle and nutrition, growing gym memberships along with government efforts increasing sports participation rate.
Sports Food Market Key Competitor Landscape
The key competitors operating in sports food industry include Glanbia (Ireland), General Mills (US), Alpsnack (U.S). include General Mills, , Abbott Laboratories (U.S.), GNC Holdings Inc (U.S.)., Pepsico (U.S.), Coca Cola Company (U.S.)., Power Bar (U.S.), Multipower, SQUEEZY Sports Nutrition (U.S.), The Nature’s Bounty Co. (U.S.), Cliff Bar & Company(U.S.),, and .among others.
The report analyses the global sports food market based on product, end user, distribution channel and geography. Various products studied in this report include energy food, protein-based, rehydration, pre-workout and meal replacement. Distribution channels analysed in this report includes supermarkets, convenience stores, drug stores, online channel. Furthermore, end-user analysed in this report includes athletes, bodybuilders, and recreational user and lifestyle users. The global market is studied for the key regions such as, North America, Europe, Asia Pacific and Rest of the World. North America comprises of U.S., Canada and Mexico. Whereas, Europe covers UK, France, Germany, Italy, Spain and Rest of Europe. The key countries included under Asia Pacific are China, India, Japan, Australia and Rest of Asia Pacific. The Rest of the world includes Latin America and Middle East & Africa.
Why to buy this report:
- The report offers changing market dynamics in the sports food market, presenting historical, current and projected market size in terms of value (USD Million)
- The research study provides an in-depth analysis of the industry value chain focusing on the peer and parent markets of sports food
- It presents a comprehensive assessment of geographical regions exhibiting promising growth, potential and niche segments, and a neutral perspective on the sports food market performance
- The report also offers strategic recommendations in key business segments based on the market estimations and competitive landscape, mapping the key common trends of sports food market
