Concentrated Fruit Juice Market Report, Type of Fruit (Apple, Orange, Pineapple), Application (Beverage, Confectionery, Bakery), Distribution Channel and Geography - Global Market Share, Trend Analysis & Forecast

Concentrated fruit juice is a fruit juice through which maximum amount of the water is being extracted. Reliant on the type, it may provide numerous essential nutrients, including vitamins and minerals. However, concentrate is more heavily digested than raw fruit juice, with many people questioning about the ill-effects.

Concentrated fruit juice provides numerous health benefits, as they contain various nutrients and are only sweetened with natural fruit sugars without added sugar. Concentrated fruit juice contains beneficial plant mixtures, such as carotenoids, anthocyanins, and flavonoids. These are linked with many health benefits, including superior heart health and declined inflammation.

The flavonoids in orange juice are useful to overcome chronic inflammation related with obesity. It was noticed that people with obesity who consumed orange juice after meals for at least seven consecutive days experienced reduced markers of inflammation. These juice concentrates are rich in vitamin C and antioxidants which promote skin health and also possess anti-aging property.

Market Dynamics- Global Concentrated Fruit Juice Market

The growing request for beverage and bakery products among consumers is one the important aspect accelerating the growth of global juice concentrates market. The growing acceptance of vegetable and fruit juices as a substitute to aerated drinks by health conscious consumers is likely to fuel the growth of global juice concentrates market. Also, swift growth of natural sweeteners market is anticipated to push the market growth of global juice concentrates market. The rising demand for juice concentrates in the beverage industry and as the sugar substitute in bakery products industry is likely to impel the growth of global juice concentrates market.

However, growing concerns about the side effects of excess intake of fructose in juice concentrates is likely to hinder the market growth. 

Major Developments:

In 2019, Dabur India had planned to launch a new fruit-based beverage brand. The company which is the market leader in the juice category with its brand Real, is expected to position the new brand in the hydration and refreshment space.  

Similarly, in 2019, Amul entered in the fruit juice market after it strengthened its portfolio with chocolate based products. Amul launched packaged fruit drink brand ‘Amul tru’ in Mango, Orange, Apple and Lychee variants. Packed in pet bottles, ‘Amul Tru’ is priced at Rs 10 for 200 ml and it is expected to compete with established brands such as Frooti, Maaza and Minute Maid besides many other regional brands.

Concentrated Fruit Juice Market Segmental Overview

The study analyses Global Concentrated Fruit Juice market based on fruit type, application, distribution channel and geography. 

• Based on fruit type, the market is classified into apple, orange, lemon, pineapple, grapes, pear etc. Lemon fruit segment is likely to overshadow other fruit types in the years to come. The increasing obesity rates, diabetes and heart disease along with consuming healthy food trends is likely to push the market.
• The market finds application in beverage, confectionery, bakery, diary etc. The majority of the share is anticipated to be held by beverage segment owing to growing demand from beverage industry and inclining consumer preference towards fruit flavored beverages.
• Concentrated Fruit Juice is available through online and offline distribution channels. Offline channels include super markets and hyper markets and departmental stores. However, online segment is likely to grow at a faster rate owing to customers opting for online stores. 

Concentrated Fruit Juice Market by Geography

Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World. 

The North American market for fruit concentrates is being mainly driven by the United States. The rising adoption of health convenience food products among customers is likely to fuel the growth of juice concentrates market in the region. Moreover, technological enhancements in food processing industry and agriculture industry is anticipated to contribute to the growth of juice concentrates market in these regions. Asia Pacific is projected to grow at a fastest CAGR owing to the rising population and swift growth of food industry in the region. 

The market is projected to display constant growth in both developed and developing regions. The increasing demand for natural foods, along with health and nutritional concerns with respect to processed products, drives the market for fruit concentrates.

Global Concentrated Fruit Juice Market-Key Players

The key players in the concentrated fruit juice market are Agrana Beteiligungs Ag, China Haisheng Juice Holdings Co., Ltd, Döhler Group, Kerr Concentrates, Inc, Kerry Group Plc, LemonConcentrate S.L, Royal Cosun, ADM WILD Europe GmbH & Co.KG, SunOpta, Ciatti Company, Future FinTech Group Inc, Archer Daniels Midland Company, Ingredion Incorporated, Sudzucker AG and SVZ Industrial Fruit & Vegetable Ingredients.